Real campgrounds. Real challenges. Real solutions.
Campground Makeover LIVE is a new interactive COE experience built around real campground challenges, opportunities and goals.
Industry experts will dig into operations, marketing, amenities, guest experience, revenue, and more – sharing practical recommendations every campground owner in the room can learn from.
How it Works
Apply for the Makeover
Campground owners start by completing the Campground Makeover LIVE application and telling us about their park, their goals, and the challenges or opportunities they would most like help tackling.
The Top 10 are Selected
A group of industry experts will review the applications and select 10 finalist campgrounds to take part in Campground Makeover LIVE at COE. The Top 10 finalists will be announced Wednesday evening during the COE dinner, setting the stage for Thursday morning’s live makeover session.
Finalists Take the Stage
The 10 finalist campgrounds will be featured during Campground Makeover LIVE on Thursday, December 3, 2026, from 8:00–10:00 AM in the Main Ballroom. This is where the makeover process comes to life in front of the COE audience.
Experts Dig into Real-World Challenges
Industry experts and participating vendors will work through the finalists’ actual campground challenges, opportunities, and goals. The discussion may touch on operations, marketing, guest experience, amenities, revenue, technology, infrastructure, and more—giving each park practical ideas while the entire room learns alongside them.
The COE Audience Votes
Everyone attending the session—campground owners, vendors, exhibitors, and other COE attendees—will have a voice. The audience will vote for the finalist they believe should receive the Campground Makeover package.
One Campground Wins
One campground will receive the entire Campground Makeover package, including the donated products, equipment, inventory, professional services, technology, cash support, and expert assistance that make up the makeover. The winning park will also receive a full year of growth tracking and support to help measure the impact of the improvements. Then, at COE the following year, they’ll return to share what changed, what worked, and how the makeover affected their campground and their business.
Powered by the Campground Industry
Meet the Companies Behind the Makeover
S&H Ad Specialties
24 Staff T-Shirts
50 T-Shirts Customized for the Park
48 Custom T-Shirts for Your Store
48 Custom Sweatshirts for Your Store
Valued at $3000.00
Severson & Associates
A complete glitter tattoo start up set complete with a set up station and advertising materials.
Craft Kits
Valued at $4,500.00
Anderson’s Brochure Distribution
Design and printing of 5,000 custom campground brochures, with 500 sent directly to the campground and the remaining brochures distributed at their shows
Valued at $3,500.00
Formgraphics Inc.
3 hours of logo design or updating and consulting
Signage Package – can be used for door vinyl, banners or metal signs
Valued at $1,000.00
Strait Web Solutions
New design/redesign of your existing website AND one year of their Visibility Growth Plan Package
Valued at $5,495.00
Coverra Insurance Services
Emergency Action Plan – Includes a consultation, and written customized plan all ready to use in your park.
Valued at $2,500.00
Jeff Crider
Free Press release program to document your progress on the makeover!
Valued at $4,500.00
Could your campground be the one?
Put Your Park in the Running for Campground Makeover LIVE
Don’t count your campground out. If you have challenges to solve, ideas you want to pursue or improvements you’ve been waiting to make, tell us about your park!
Applications close October 31, 2026.